Category Archives: Franchises and Basic Concepts of Business

Franchising is a relationship between a franchisor and franchisee, in which the franchise pays for the franchisor’s proven systems.  The franchisee is granted complete access to the franchisor’s business strategy, marketing strategy, operations strategy, and the use of brand. It often also includes learning from the franchisors mistakes and not repeating them.  Franchisees have a [...]

In order to truly understand the concept of Franchising, an exploration of the basic concepts of business is required. There is no magic in that. It just makes sense in order to provide clarity about the Franchising strategy. Franchising is not a business in itself. It is a business strategy. It’s a business system. That’s [...]