Author Archives: fmopblog

A Riddle (Inspired by The Civil Wars)

By fmopblog | Published: September 27, 2011

I was listening to the great new CD by The Civil Wars this morning on the way into the Mart.  One of the songs (track 6: “My Father’s Father) reminded me of a family debate my dad and my aunts and uncles often had a family parties.  One of them had been presented a riddle, [...]

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The Four Elements of a Franchise

By fmopblog | Published: August 26, 2011

Here’s a question for you, “Are there basic elements necessary of all successful franchises?” You know the answer must be yes, or else why would I title this blog post “The Four Elements of a Franchise.”  Those four elements are: 1)      Brand Brand – the name and marketing approach associated with the services delivered.        [...]

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The Franchise Model of Climbing Everest

By fmopblog | Published: July 16, 2011

  Admittedly, before I started writing this piece I didn’t know much about climbing Everest, and I still don’t.  The analogy of climbing Everest with a guide and without a guide and going into business with a franchise and without a franchise is just too perfect for me to pass up. It’s estimated that the [...]

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The three most important attributes of a good franchisee

By fmopblog | Published: July 15, 2011

Downsizing, rightsizing and outsourcing have become the norm for many of our employers.  I think I first heard the term “jobless recovery” over two years ago, in some ways it’s a pretty good descriptor of what’s happening now.  As a result many current and former employees are taking control of their future and looking at [...]

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The Top Ten Reasons to Attend FranchiseMart’s Free “Own Your Own Business Seminar”

By fmopblog | Published: July 15, 2011

1o. Conveniently scheduled for July 26, 2011 at 7:00 PM.  9.  Conveniently located at 11528 W. 95th Street, Overland Park – across from the Oak Park Mall.  8.  Meet and interact with industry leading franchisors.  7.  See over 200 Franchise Opportunities under one roof. 6.  Learn the steps of buying a franchise. 5.  Learn about [...]

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DO I NEED A FRANCHISE CONSULTANT’S HELF FOR FINDING A FRANCHISE?

By fmopblog | Published: June 21, 2011

    Franchise consultants make it easier to navigate the thousands of franchised concepts and hundreds of franchise portals available on the market. Why use a consultant? While using a franchise consultant is a growing trend in amongst prospective franchisees, many individuals do not take advantage of these services; in fact, most people are simply [...]

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SO, WHAT EXACTLY IS FRANCHISING?

By fmopblog | Published: June 21, 2011

     We all use products or services from franchised businesses every day, from the sub sandwich we eat to the maids that clean our homes. But what is franchising? Simply stated, franchising is an expansion strategy for a business that has a unique product, service or way to do business. The franchisor develops trademarks that [...]

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Increase Your Odds for Success

By fmopblog | Published: June 20, 2011

Increase Your Odds for Success! According to the U.S. Commerce Department, only 62% of independent businesses make it through the first year versus 96% of franchises. Surprisingly, a recent Gallop Poll found that after 5 years only 23% of independent businesses are still left, compared with an astounding 94% of franchise businesses. Franchise buyers are [...]

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The 5 Keys to Selecting a Franchise Opportunity

By fmopblog | Published: June 1, 2011

My friend George Vodin the CEO of Fancy Art Franchising sent me his list of the five key considerations in selecting a franchise opportunity. 1) Find something that is interesting and motivating. There are franchises in almost every field and if you enjoy what you are doing, you will do it better and be more productive; it won’t [...]

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Discovery Day

By fmopblog | Published: May 19, 2011

I believe that most of my clients are attracted to franchising because they want to better their odds of being successful in business.  The well organized nature of the franchise industry helps contribute to that success.  The operations and marketing of a franchised business is not the only well-organized portion of most companies.   The qualification [...]

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